FeelingWow! Magazine

Did you know that you can significantly improve your overall search engine rankings with the help of an online press release? For those of you without a marketing background, let me explain the nature of a press release and how you can use this little known SEO technique to improve your search engine rankings.

A press release is a written communication directed at members of the news to announce something of value. Today, most releases are distributed via the internet or emailed to reporters in a specific niche. Commercial press release services distribute thousands of news releases each and every day.

Press releases are sent by individuals, corporations, and government agencies. The purpose of which is to announce a new product, service, or event. The PR industry has used press releases as a way to filter the news and focus on what is most relevant. Not only has it served as an efficient way to distribute the news, but an effective way to receive it.

A press release is simple to create and follows a pretty standard format. Many releases include a date, headline, body, and company description. Online releases include the same information with an added feature, a link back to the company’s website. The challenge and opportunity with an online press release is to create a release that is newsworthy and finds itself being distributed across the web.

Today, online press release websites about. The purpose of these sites is to help reporters find news related to their industry and to sort through much of the irrelevant noise that is floating around the internet. The benefit to anyone in business today is that it is easier than ever to tap into this new stream and distribute information about your website or product.

This is good news for anyone trying to promote a new product, service, website or blog. But how do you get noticed? When I started out in Internet marketing, I thought it was all about writing a fantastic release and having it distributed across the web. And even today, that still holds true. However, when using press releases for SEO value, the key is simply to write a good release that helps build back links to your website or blog.

There are a couple press release services out there, much like article directories, where you can submit your releases for free. Some also let you include a link back to your website – the most important aspect of your release. Unlike article directories many of these sites are not free but you can still find a few that are.

When I need to build a ton of back links to my website quickly, I always gravitate toward online press releases. You can implement this today. Do a Google search for free press releases and look at the top 10 results. You will find many that do not charge. Be mindful though that a lot of these sites do not let you include a link unless you are going to pay a fee.

Over time I have found a couple of services I like and even pay a small fee for. I’m fine with that as long as the fees are reasonable. With a small budget you can start building inbound links to your website in less than 24 hours. Try using press releases to enhance your search engine optimization efforts. It’s quick, easy, and gets results.